Bangkok Foodie: Dean & DeLuca, Chong Nonsi
Dean & DeLuca is one of the most famous café and eatery in Bangkok. Loved for its chic and New York atmosphere, it is the place to be for brunch for expats and the hip Thai crowd. But is it’s reputation deserved?
A little bit of history
Founded in 1977 by Joel Dean, Giorgio DeLuca and Jack Ceglic with the opening of its flagship store in SoHo, New York, Dean & DeLuca quickly grew into a multi-channel retailer of gourmet and specialty foods, premium wines and high-end kitchenware with operations throughout the United States and abroad. Dean & DeLuca specialty products are sold through its 15 retail stores and cafes in select US markets (New York; Washington, D.C.; Napa Valley; Charlotte; and Kansas City, KS), a consumer catalogue, and an e-commerce site, http://www.deandeluca.com. Dean & DeLuca also markets its private label products to other retailers and wholesalers throughout the world.
The new DEAN & DELUCA opened in 1988 with four times the space. Soon, smaller retail outlets were to follow, in Manhattan’s Rockefeller Plaza and in the Paramount Hotel. Espresso Bars were opened in locations around New York and in Washington, D.C., and in 1993, a second store with 10,000 square feet opened on Market Street in Washington, D.C.’s Georgetown District. Since then, DEAN & DELUCA has opened stores and cafes in Charlotte, Kansas City, Napa Valley, Dubai, Qatar, Kuwait, Korea, Bangkok and Tokyo, that have become epicentres of epicurean excellence in their locations.
How does it look like?
Spacious and very New York, it’ s all about the look: white, wood, and metal light fixtures! The flagship store in Bangkok is located next to the future Mahanakhon building. The place is huge but always crowded. It’ s little sister in Ploenchit is much smaller but more charming, the place is focused on its grocery and it’ s products, which are a bit hidden within the space in Chong Nonsi.
How do they treat you?
The staff is fluent in English, most is foreign and very attentive even on a crowded day. Polite and helpful, what else to ask?
How is the food?
I really love the coffee there, even though I would like more options. The best things there are the sandwiches, the salads and the desserts.
There are also some products branded by Dean and DeLuca: coffee and tea, bakery, chocolate, cheese, meat, oils and vinegars, herbs and spices, wine, kitchenware and gifts. The very best in fine foods and California wines.
It is on the pricey side of the spectrum. Count around a 100-140 bahts for beverages and 200 up for dishes (double that for a real seasonal dish). You can also purchase some fine grocery (great for a present) but bring your credit card!
Dean & DeLuca Chong Nonsi is the perfect spot to brunch in the city and to be seen by the hip crowd. The Ploenchit branch has to be visited during the week, for a nice lunch, some grocery shopping and a cup of joe around a business project.
How to go there?
BTS Chong Nonsi Exit 3
BRT Chong Nonsi Exit 1
Park Ventures Branch:
BTS Pleonchit Exit 2
Sathorn Square Branch:
BTS Chong Nonsi Exit 1
BRT Chong Nonsi Exit 1
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